Search Engine Optimization (SEO)
Search engines are very clever today. They present results to search queries based on many factors and change those factors to improve their bottom line from advertising revenues. Navigating the world of search is not as simple as having a website or submitting a site to a search engine. Does your organization or business have someone on your side working to stand out or at least give your business a high chance to appear in search results?
Our Complete Website Packages include Search Engine Optimizations to give you an unfair advantage. But we don't stop there. If you need someone to spend hours optimizing your campaigns and keywords and tracking results, we're certainly happy to provide you additional Focused Support to meet your needs. With an integrated Internet strategy, these efforts give you the advantage to showcase your products or services on the Internet to the most important prospects - those who need what you do.
Search Engine Optimization is not an overnight marketing vehicle. The Internet moves fast but when it comes to search, the Internet moves slowly. It takes time to understand your universe and tune your content and site to its demands. It also takes time to optimize the keywords and the campaigns. Unlike others, we don't make silly unrealistic claims because our object is to work with you long-term. In order for us to optimize your Internet marketing results through search engines, we must become an expert in your particular customer base which takes time.
Our approach is straightforward:
- Understand our client's business and competitors
- Learn about the customer base so we can tailor our efforts to reach them directly
- Analyze the efforts of the competition and find ways to uniquely stand out
- Optimize the website and the related pages with words and content targeting the ideal prospects
- Review and analyze all of the statistics (over time - takes months)
- Target specific sites and reach out to existing customers for help and support
It is a highly customized approach in every case but above efforts always yield better results than throwing money at an engine and hoping to get great leads.
You are welcome to try out a few other providers before approaching us but once we are working together, please give us enough time to really make a difference for you.